Organization: Jehovah Witnesses
Industry: Religious organization
Industry: Religious organization
Challenge: Develop brand guidelines for the existing logo to guide teams in its use. Design supplementary logos and signage for interior and exterior spaces, including buildings, airports, and vehicles. Create postcards, invitations, and memorabilia for delegates.
History: For 124 years, Jehovah’s Witnesses have held significant conventions in Philadelphia. This year, 3,300 delegates from 28 countries will join local residents for a major three-day event themed “Declare the Good News!” taking place from August 2–4, 2024.
Solution: Ensured consistency across signage, printed materials, and digital assets. Maintained the logo’s theme, symbolizing brotherly love and incorporating the quilt pattern, which reflects both Philadelphia’s heritage and Pennsylvania Dutch origins, as a unifying element throughout the designs.
Creative Team Coordinator: Simon Bass
Print Manager: Darren Winthrop
Photographer: Ashley Damian
Print Manager: Darren Winthrop
Photographer: Ashley Damian
logos + pattern
brand guidelines
handheld sign + Banner
Handheld Sign - Photo credit: Ashley Damian
Handheld Sign - Photo credit: Ashley Damian
Outdoor Banner
custom pins
Printed & Produced Pins
Pin Designs - Vector Artwork
Postcards
meeting program
Electronic Program
