Company: QVC
Industry: E-commerce retailer
Category: Jewelry products
Industry: E-commerce retailer
Category: Jewelry products
Challenge: Showcase a curated selection of jewelry from multiple vendors, emphasizing both budget-friendly and high-end luxury pieces in a compelling way to attract new and returning customers. Maintain QVC’s fall seasonal branding and signature aesthetic across all designs.
Solution: Designed the event logo while staying true to QVC’s two primary brand fonts and a carefully selected palette of fall seasonal and core brand colors. Enhanced brand photography by maintaining visual consistency across email and web, transforming existing product shots with fresh, unconventional presentations and dynamic elements for a more engaging experience. Incorporated patterns, shapes, and colors to enrich designs and preserve QVC’s cohesive aesthetic.
Copywriter: Shawn Carleton
logo design
RESPONSIVE WEB page
Live Steal vs. Splurge Web Page
Responsive Web Page Mockup
EMAIL
