Company: Sealed Air Corporation
Brand: CRYOVAC®
Industry: Food packaging solutions
Brand: CRYOVAC®
Industry: Food packaging solutions
Challenge: Elevate and differentiate the CRYOVAC® brand with refreshed graphics, highlighting solutions for food packaging and equipment services to attract clients in the food industry.
History: Meatingplace is a premier multimedia resource serving the red meat and poultry processing industry. Although its primary audience is in the U.S. and Canada, it has a global readership. Through its monthly print magazine, website, and events, Meatingplace delivers news, technical knowledge, and strategic insights to industry professionals.
Solution: Collaborated closely with the copywriter to enhance the messaging and branding of the 2024 Meatingplace print ads, advertorials, and social media posts. Revitalized the visual presentation by maintaining CRYOVAC's brand standards while introducing a fresh approach to showcasing existing photography.
Copywriter: Maggie Tompkins
branding
print ads
MeatingPlace Print Ad June 2024
MeatingPlace Print Ad July 2024
advertorial
google display ads
