Company: QVC
Industry: E-commerce retailer
Category: Beauty products
Challenge: Showcase and promote a range of beauty products for the Beauty Reset Event to drive traffic and sales to targeted vendors, products, and offers designed to enhance your beauty routine.
History: QVC (short for "Quality Value Convenience") is an American free-to-air television network and a flagship shopping channel specializing in televised home shopping, owned by Qurate Retail Group. QVC broadcasts to more than 350 million households in seven countries, including channels in the UK, Germany, Japan, and Italy, along with a joint venture in China with China National Radio called CNR Mall.
Solution: Reimagined existing photography from beauty vendors and QVC's product images to enhance the overall aesthetic. Followed QVC's brand standards while integrating Beauty Reset's color palette, patterns, and logo, drawing from the creative deck. Used patterns, gradients, and deck colors to highlight the Beauty Reset Event, ensuring a cohesive look and feel across web and email platforms.
Copywriter: Shawn Carleton
Creative Deck Designer: Sheena Leamy
Industry: E-commerce retailer
Category: Beauty products
Challenge: Showcase and promote a range of beauty products for the Beauty Reset Event to drive traffic and sales to targeted vendors, products, and offers designed to enhance your beauty routine.
History: QVC (short for "Quality Value Convenience") is an American free-to-air television network and a flagship shopping channel specializing in televised home shopping, owned by Qurate Retail Group. QVC broadcasts to more than 350 million households in seven countries, including channels in the UK, Germany, Japan, and Italy, along with a joint venture in China with China National Radio called CNR Mall.
Solution: Reimagined existing photography from beauty vendors and QVC's product images to enhance the overall aesthetic. Followed QVC's brand standards while integrating Beauty Reset's color palette, patterns, and logo, drawing from the creative deck. Used patterns, gradients, and deck colors to highlight the Beauty Reset Event, ensuring a cohesive look and feel across web and email platforms.
Copywriter: Shawn Carleton
Creative Deck Designer: Sheena Leamy
responsive Web page
Live Beauty Reset Page
Responsive Web Page Mockup with Mobile Design
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