Company: Sealed Air Corporation
Brands: BUBBLE WRAP® and Sealed Air®
Industry: Protective packaging materials
Challenge: Revitalizing a classic brand by highlighting a range of cushioning products to drive sales. Navigating design challenges within a limited color palette, two brand fonts, and the absence of a distinct identity for BUBBLE WRAP® Brand.
Solution: A new mascot, Bubble, was introduced to generate interest with consumers. Collaborated closely with the copywriter to shape the concept of Bubble and crafted his appearance and aesthetic. The implementation of fresh colors, patterns, and visual elements aimed to captivate interest and rejuvenate the brand. I leveraged existing brand colors, fonts, and logos while incorporating new secondary colors, patterns, and icons to elevate the overall aesthetic.
Copywriter: Jenna Barbour
Brands: BUBBLE WRAP® and Sealed Air®
Industry: Protective packaging materials
Challenge: Revitalizing a classic brand by highlighting a range of cushioning products to drive sales. Navigating design challenges within a limited color palette, two brand fonts, and the absence of a distinct identity for BUBBLE WRAP® Brand.
Solution: A new mascot, Bubble, was introduced to generate interest with consumers. Collaborated closely with the copywriter to shape the concept of Bubble and crafted his appearance and aesthetic. The implementation of fresh colors, patterns, and visual elements aimed to captivate interest and rejuvenate the brand. I leveraged existing brand colors, fonts, and logos while incorporating new secondary colors, patterns, and icons to elevate the overall aesthetic.
Copywriter: Jenna Barbour
branding
moodboard
ORGANIC SOCIAL MEDIA - PRODUCT FOCUSED
ORGANIC SOCIAL - MASCOT FOCUSED
bUBBLE MASCOT - SEASONAL DESIGNs
SEASONAL Coloring BOOK pages
